Current Rate card for Montana Commercial Real Estate

----------------------------------------------------------------------------CAMERA READY AD SPECS

• --------------------------------------------------------• FILE TYPE: PDF or TIFF at 300 dpi
• --------------------------------------------------------• COLOR: CMYK Preferred
• --------------------------------------------------------• SIZE: Created ad to the exact size you are running.  no bleeds or cropmarks please.
• --------------------------------------------------------• BLEEDS: No bleeds or cropmarks.
• --------------------------------------------------------• OVERPRINT: Turn off all overprint. It should not show up on any vector art or pdfs you send.
• --------------------------------------------------------• BLACKS: Please make your blacks 100% Black (K) ONLY.
• --------------------------------------------------------• CMYK: C:0%  -  M:0%  -  Y:0%  -  K:100%
• --------------------------------------------------------• Make sure your black is 100%K, NOT a CMYK mix, “automatic”, “rich black” or “registration”.

-----------------------------------------------------------Newsprint is very thin and dries by adsorption which can cause bleeding
-----------------------------------------------------------and spreading ink, the more layers (CMYK), the more chance it will bleed.

----------------------------------------------------------NOTE: ANY PHOTOS PLACED IN THE AD, should be placed as CMYK and at 300 dpi for highest
----------------------------------------------------------print quality. They should not be too dark because it will print darker, but not too light, they
----------------------------------------------------------need a high contrast between lights and darks.

----------------------------------------------------------*The more layers of ink you have, the more bleeding that will occur. With CMYK printing, each letter
----------------------------------------------------------is a colorplate and the more plates you have printing, make it harder to register. This means that any
----------------------------------------------------------text that has fourcolor plates printing it, then it will be fuzzy. So, keep all text to one color for a crisper
----------------------------------------------------------print. Blacks that are not 100%K will print on all CMYK plates and have a greater chance of
----------------------------------------------------------misregistration and end up looking fuzzy, shadowed and hard to read. Misregistration can occur
----------------------------------------------------------when successive passes of a printed sheet through apress do not print an image in the spot they
----------------------------------------------------------were intended to, typically a problem in multi-color printing.Misregister can also occur due to
----------------------------------------------------------changes in a paper's dimensions, either from moisture gain or loss, or from mechanical stretching.

 

---------------v---------------v---------------------------------------------------------------FONTS: 

• --------------------------------------• All fonts need to be no smaller than 8pt with 9pt leading.
• --------------------------------------• 8pt with automatic leading with 100% Vertical and Horizonal scale is preferred.
• --------------------------------------• For the best print outcome, please keep copy text black on a white or light background. 
• --------------------------------------• Note: While a white font on a black background looks good on screen it has a 90% chance
  ---------------------------------------\of not printing well because of the bleeding on newsprint.  See above.*
• --------------------------------------• If you choose to print a white or light font on a black or dark background, then the font must
  ----------------------------------------be at least a 10pt BOLD sanserif ----------------------------------------
  ------------------------------------- • type font with 11pt leading. Anything smaller will bleed and fill in and it will be hard to read.  
• --------------------------------------• Note: Serif fonts tend to not print as clear as a sanserif font because they tend to be thinner
  ----------------------------------------with wispy ends. Example of Sanserif fonts that print well: Arial, Helvetica, Futura.
  

----------------------------------------------------------------------------------------------PHOTOS:     

• --------------------------------------• 300 dpi  -  3”x3” min.  We prefer a jpg or tif file, if possible.
• --------------------------------------• Note that we prefer to crop the photos ourselves, if you would like us to crop it a specific way,
  
• ---------------------------- ---------- please request it and we will be happy to do it.
• --------------------------------------• When taking photos, it is helpful to have some of the area around the property so we can move it
  ----------------------------------------around on the page and depending on if it is a horizontal or vertical ad.  If you crop it the photo
  ----------------------------------------right to edge, it limits the artist what we can do with it. More is better and we can crop it so it
  ----------------------------------------stands out the way it needs to.
• --------------------------------------• When sending photos of realtors, please send a clear photo of the whole person.
  
• ------------------------ -------------- We prefer headshots that do not have the head cut off.
• --------------------------------------• Also, if you want text on your photo, we prefer to place the text our self because we can make
  ---------------------------------------it large enough to print well and we can make the photo fit a certain size. When you place text
  ---------------------------------------on the photo or crop it, you limit what we can do with it.
• --------------------------------------• When placing photos in Camera Ready ads, place them at 300 dpi so that they print clearer.
  

----------------------------------------------------------------------------------------------LOGOS: 
-------- -- ------- -- - -- -- -- -- -- ------- -- ------ -- -- --- ---- ---- -------------300 dpi  - 3”x3” min.
--------------------- -- -- -------------------• We prefer an Illustrator file, if possible. Vector files always are preferred if possible.

-----------------------------------------------------------------------------------FILE TYPES ACCEPTED:-------- -- ------ -- ------ -- -- ------------------
-------- -- ------ -- ------ -- -- --------- -- -------------• .jpg, .pdf, .tif, .eps, .ai, .psd preferred.-------- -- ------ -- ------ -- -- --------------------
-------- -- ------ -- ------ -- -- ------ -- ----------------• InDesign with everything packaged: Fonts, graphics, links, etc. preferred.
-------- -- ------ -- ------ -- -- ----- -- -----------------• Word documents or Excel are okay but not preferred.
-------- -- ------ -- ------ -- -- ----- -- -----------------• We DO NOT accept publisher files

--------------------------------------------------------------------------------------------AD SIZES:
-------- -- --------- -- ------ -- ------ ----- -- -- -----------MONTANA COMMERCIAL PAPERS– no bleed
-------- -- ------ -- ------- -- ------ -- ---- --- ------ -- -- ----Size measurements are width by height.
-------- -- ------ -- ------------ -- ------ -- ------- -- -- -- ------ -Full Page: 9.75”x15.417”
-------- -- ------ -- ------------ -- ------ -- ----- -- ---- -- ------ -Half Page: 9.75”x7.667”
-------- -- ------ -- ------------ -- ------ -- -- -- ------- -- ------ -¼ Page V: 4.818”x7.667”
-------- -- ------ -- ------------ -- ------ -- ------ -- --- -- ------ -¼ Page H: 9.75”x3.792”
-------- -- ------ -- ------------ -- ------ -- ----- -- ---- -- ------ -Central Top Cover: 9.75”x5.62”
-------- -- ------ -- ------------ -- ------ -- ----- -- ---- -- ------ -Central Cover Banner:  9.75”x3.05”
-------- -- ------ -- ------------ -- ------ -- ----- -- ---- -- ------ -Western Cover: 9.75”x5.9”

CALL OR E-MAIL: DON KUNTZ AT • 406-656-0608 • RIM@MONTANA.NET
RIM ADVERTISING • PO BOX 80644 • 2048 OVERLAND AVE • BILLINGS, MT. 59108